Coldwell Banker Previews
Previews International an Innovative Approach
The Coldwell Banker Previews International Program is recognized as a world leader in the marketing of exceptional and unique properties. From its inception in 1933, a time when innovation spelled the difference between success and failure, this marketing endeavor increased fine property exposure and rate of sale by appealing to those for whom time was money.
Previews was the first real estate marketing program to go beyond the local market and specialize exclusively in marketing fine properties nationally and internationally.
Today, the Coldwell Banker Previews International Program is widely considered to be the world’s consummate marketing program for successfully marketing distinctive properties to a local, national, and international marketplace.
For over six decades, Coldwell Banker Previews International has represented an impressive array of the world's most fabulous luxury homes.
The Previews Program discreetly serves individuals in the forefront of politics, industry, entertainment and royalty, as well as leaders relocating from the world’s most recognized institutions and corporations.
A full one-third of all million-dollar plus properties sold in the United States are now handled through Coldwell Banker Previews International program.
Coldwell Banker Previews International direct mail program will announce your property availability to affluent homeowners and high-end brokerage communities around the world.
The Previews database of people chosen for their income levels, mortgage amounts and home values, was designed to communicate only to those with the capacity to own a Previews home. This invaluable resource, available only to Previews Specialists, reaches the most affluent people in the United States.
Through name recognition and high-level exposure, the larger-than-local advertising and public relations programs of the Previews system do much to open more doors between buyers and sellers.
To promote exceptional properties, a special area of Kay's website, UniqueHomesofWilmington.com and ColdwellBanker.com is dedicated to Previews Properties. This special section caters to the unique needs of Previews clientele. Prospective buyers around the world can discover luxury properties...24 hours a day...seven days a week. In many cases, they can even "Walk Through" a property via the interactive imaging or virtual tours.
Your property may even be selected to appear in the Previews Magazine. On average, more than 45,000 copies are distributed six times a year to carefully select households, a list derived exclusively from the Previews International network.
Kay displays the most productive and well-connected talents in the luxury home market. This local level of market expertise uniquely positions your property to leverage the power to sell your exceptional property successfully.
In addition to Kay's National and International Previews Luxury Home marketing campaign, Kay will maintain her strong and aggressive local unique marketing plan.
| Throughout the years, Previews has been proud to serve some of the most interesting and influential people in the world: |
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| Joseph Alsop Dana Andrews John Jacob Astor Lord Avon Lord Beaverbrook Leonard Bernstein Robert Blake Victor Borge Charles Bronson Arde Bulova Carol Burnette Pierre Cartier Joe Cocker Bing Cosby Bette Davis John DeLorean Bob Dylan Amelia Earhart Julie Andrews Edwards Douglas Fairbanks, Jr. Mel Ferrerr Jane Fonda Malcolm Forbes Gerald Ford |
Zsa Zsa Gabor Vittorio Gassman Dan Gerber Jackie Gleason Gene Hackman Merle Haggard Sterling Hayden Her Imperial Highness Shams Pahlavi John Houston Edgar F. Kaiser John F. Kennedy John Lennon Guy Lombardo Clare Booth Luce E. G. Marshall Dean Martin Colleen McCullough George McGovern Yehudi Menuhin Kim Novak Yoko Ono Jose Lopez Portillo Otto Preminger |
Ronald Reagan John D. Rockefeller, Sr. Kenny Rogers Franklin Roosevelt Billy Rose Edmund de Rothschild Charles Schultz William Scranton Edward W. Scripps Sir Oliver Simmonds Neil Simon Frank Sinatra Lord Charles Spencer Churchill Jimmy Stewart Pat Summeral Yves Vidal Ambassador John Walpe Mike Wallace Andy Williams Herman Wouk |
And such institutions and corporations as these are among the many who have chosen Previews. |
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| AT&T Amherst College Ashland Oil Bank of America Bank of the Commonwealth Bank of New York Carthage College Chase Manhattan Bank Dow Chemical |
Firestone Tire & Rubber First Boston Corp. First Interstate Bank Girard Trust Corp. Gulf & Western Hughes Tool Corp. Mackinac College Marine Midland Bank Morgan Guaranty |
Priests of the Sacred Heart St. Lawrence University Union National Bank of Pittsburgh University of Southern California Wells Fargo Bank Williams College |
- High quality digital photos taken by professional photographer.
- Professional measuring of the property.
- Advertising in a full page, full color ad in Wrightsville Beach Magazine.
- Advertising in a full page, full color ad in Homes and Land Magazine
- Advertising in a full page, full color ad in the Coldwell Banker Sea Coast Realty’s Buyers Guide.
- Advertising in a full page, full color ad in the Star News Real Estate section.
- Advertising in a full page, full color ad in The Real Estate Showcase.
- Advertising in the Previews Buyer's Guide/ Cape Fear Real Estate Directory.
- High quality "leave behind" flyers.
- High quality Direct Mail postcards sent to the public as well as the area's top producing agents.
- Advertising on:
SeaCoastPreviews.com
SeaCoastRealty.com
ColdwellBanker.com
ColdwellBankerPreviews.com
